What is the Baby-Friendly Initiative?open file BFI_PLAQUE_SOP.pdf

The Baby-Friendly Initiative (BFI) is a global campaign that acknowledges that breastfeeding is the healthiest choice for mothers and infants, and supports families to make the best decision about feeding their infants without the commercial influence of artificial baby milk (formula) marketing.

The Baby-Friendly Initiative is based on:

Region of Waterloo Public Health (ROWPH) is working on becoming designated as Baby-Friendly.

What does this look like for families in Region of Waterloo?

ROWPH has developed a policy to support, promote and protect breastfeeding and is committed to:

  • Support informed decision making about infant feeding
  • Support mothers to breastfeed their infants exclusively for the first 6 months of life and to continue breastfeeding, with the addition of iron-rich complementary foods, for up to two years and beyond
  • Welcome mothers to breastfeed Anytime, Anywhere
  • Work with our community partners to provide consistent and seamless care that supports breastfeeding 
  • Support community agencies and workplaces to develop their own breastfeeding policy

For more information or a copy of our full policy please contact Region of Waterloo Public Health at 519-575-4400 and ask to speak to a Public Health Nurse.

Baby-Friendly Initiative Summary Plaques


Chinese Translation

French Translation

Portuguese Translation

Urdu Translation

Where can I get more information on the Baby-Friendly Initiative?

Breastfeeding Committee of Canada

World Health Organization


Baby-Friendly Initiative Ontario